Affiliates program
Login
How TUI France Uses Axeptio to Turn the Cookie Banner Into a Hospitality-led Media Channel for UX and Conversion
Travelers’ new priorities are reshaping the digital experience In the travel industry, customer behavior has changed significantly. Health, geopolitical, and economic crises have heightened the need for reassurance, flexibility, and transparency. Travelers want to be able to plan their trips independently, compare offers, access attractive prices, and still receive support when they need it. In this context, user experience has become a key driver for tourism brands: it must simplify search, help travelers picture their future trip, and provide reassurance before purchase. With this in mind, TUI France has undertaken a broader review of its digital journeys, from its website to its new mobile app. Designed as a true travel companion, the app brings together essential information, bookings, schedules, useful contacts, and on-site services. It reflects the growing role of UX in TUI France’s strategy: combining the long-standing quality of its travel offers with more personalized journeys that better match today’s user habits.
.png?width=275&height=154&name=NFL%20v%20Kimmons%20Class%20Action%20(1).png)
.png?width=354&height=213&name=NFL%20v%20Kimmons%20Class%20Action%20(1).png)
.png?width=354&height=213&name=CMP%20Comparatif%20(1).png)
.png?width=354&height=213&name=Visuels%20Sliders%20Blog%20(4).png)
.jpg?width=354&height=213&name=Partenariat%20Cyber%20impact%20(1).jpg)
.jpg?width=354&height=213&name=Partenariat%20Cookie%20Code%20(1).jpg)
