For over two decades, Montreal-based agency Parkour3 has carved out a reputation as a key digital partner for Quebec’s technology and manufacturing sectors. A certified Diamond HubSpot partner, the agency is known for its deep expertise in custom web development, UX, web performance and integrations — often stepping in when the stakes are high and the digital challenges complex.
Now, Parkour3 is applying that expertise to a new frontier: helping Quebec organisations comply with the province’s data privacy law, known as Law 25 (Loi 25) — Quebec’s answer to Europe’s GDPR. To meet this challenge, the agency made a strategic decision to integrate Axeptio’s CMP (Consent Management Platform) into its data stack.
In this article, Parkour3 CEO Mathieu Bélanger shares the thinking behind that choice — and his vision of what effective, user-friendly compliance should look like.
Approaching Law 25 With Clarity and Confidence
Since the phased introduction of Law 25, businesses and public organisations across Quebec have been under increasing pressure to strengthen how they collect, use, share, store and anonymise personal data. Inspired by the GDPR, the law demands a fundamental shift in how data is handled and documented.
In this context, consent management platforms are no longer just technical tools; they’ve become strategic assets. The right CMP doesn’t just help companies meet regulatory requirements — it also signals transparency, builds trust with users, and simplifies implementation for teams.
That’s precisely why Parkour3 chose to recommend and implement Axeptio’s CMP as part of its client offer.
Axeptio has a head start when it comes to Law 25 compliance, thanks to their European expertise. Their platform makes both technical integration and user education much easier. That’s why we chose them. — Mathieu Bélanger, CEO of Parkour3
Axeptio’s experience in the European market — where consent regulation has been in place since 2018 — was a clear advantage when preparing for Law 25. From granular consent options to real-time access to proof of consent in case of audits, we offer a compliance-first solution that doesn’t compromise on user experience.
Smooth integration, designed for marketing teams
At Parkour3, the philosophy is simple: empower clients to be autonomous — but never at the cost of proper implementation. That’s why every cookie banner project starts with a compliance audit, using Axeptio’s own scanning tool, Shake. This scan identifies all cookies in use, flags any that are being triggered before consent, and generates a clear, actionable report.
Shake is a powerful tool. It helps us show clients the risks of their current setup and builds confidence in the benefits of a CMP like Axeptio. — Mathieu Bélanger
This is about more than just ticking compliance boxes, however. A well-designed, well-integrated, clear and branded banner can directly improve opt-in rates, which in turn means more reliable data and better campaign performance. Consent, in other words, is not just a legal issue: it’s a marketing one, too.
40+ clients supported by the Parkour3 x Axeptio duo
From Mediaclip to Comiccon events in Montreal, Laval, Ottawa and Quebec City, Parkour3 has already helped more than 40 organisations integrate Axeptio onto their websites. This growing number reflects both the rising importance of privacy compliance in Quebec, and the strength of the Parkour3xAxeptio partnership in delivering tailored, scalable solutions.
Our goal is to make compliance accessible. With Axeptio, our clients can feel confident they’re meeting Law 25 standards — without sacrificing user experience or brand consistency. — Mathieu Bélanger
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