First-id and Axeptio Join Forces to Make ID Verification Accessible for All Advertisers

Axeptio and First-id, the creator of a first-party identification solution, are pleased to announce a partnership that will facilitate advertisers’ adoption and use of universal IDs- already widely used among publishers.

FirstID visuel_Fr Blog-1

 

This partnership is especially timely, as the market is moving away from third-party cookies and seeking alternative solutions. The Axeptio platform allows customers to activate Martech solutions, including universal IDs, easily and with just a few clicks.

First-id is for us a partner of choice for our brand clients to benefit from a reliable and robust solution as they prepare for a world where third-party cookies are no longer the norm,” says Guillaume Bodereau, Head of Business Development at Axeptio.

Axeptio customers can sign the First-id contract with a few clicks within the Axeptio platform. The consent widget (CMP) will automatically update to include First-id as a vendor, ensuring proper consent collection. Finally, no client-side integration or configuration is necessary—First-id is triggered automatically by the Axeptio CMP and only when positive user consent is obtained. 

 

We are delighted with this collaboration which facilitates the implementation and use of First-id. This partnership cements the complementary of our expertise to strengthen the effectiveness of our clients' marketing and advertising actions - activation, retargeting, enrichment, onboarding, etc.-, in a context where confidentiality and data protection are becoming increasingly important

David Folgueira CEO First ID

David Folguiera, CEO First ID

 

As part of this new partnership, a two-month trial of First-id is available, valid during the launch period from September to December 2024.

 

About First-id

First-id, a French company, has developed an advanced identification solution that enables clients—such as publishers, brands, and e-retailers—to create unique identifiers. These identifiers optimize first-party data and integrate easily with all tools and partners. First-id technology facilitates campaign targeting, optimization and attribution, to almost 100% of the audience, in display, video and audio.

First-id is integrated into around forty premium publishers in France and recently in Europe (Altice, Prisma Média, Reworld, Lagardère, Webedia, CMI, GMC, Canal+, la Presse Quotidienne Régionale, etc.), and is connected to more than 50 platforms (Microsoft, Criteo, Weborama, Google, Mediarithmics, etc.).

Talk to an expert

Our experts are available to guide you through the integration of the First-id solution and answer all your questions.

Head of Business Development

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