Mobile Apps and the Global Privacy Puzzle: Rethinking Onboarding Strategies
Caught between tightening privacy regulations and ever-growing demands for acquisition, conversion,...
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Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands
Axeptio has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent launch of its Canadian subsidiary and the acquisition of AdOpt in Brazil.
Google’s New Data Playbook: What Tag Gateway, Ads Data Manager and TEE Say About the Future of Marketing
Between stricter data regulations, increasingly sophisticated tracking prevention technologies...
Consent Management Meets Marketing Reality: How POSSIBLE Miami Exposed a Growing U.S. Awareness
From April 27 to 29, the Possible Miami 2025 conference brought together marketers, adtech leaders,...
The Future of Mobile Apps: 5 Key Takeaways from AGS NYC for Mobile Marketers
"We use mobile apps every single day—in fact, you might be reading this blog because you were on an...