Mobile Apps and the Global Privacy Puzzle: Rethinking Onboarding Strategies
Caught between tightening privacy regulations and ever-growing demands for acquisition, conversion,...
Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration
By placing storytelling at the core of consent, Axeptio breaks away from “consent fatigue” and reimagines compliance as a new growth lever. What was once a regulatory obligation now becomes a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance.
Google’s New Data Playbook: What Tag Gateway, Ads Data Manager and TEE Say About the Future of Marketing
Between stricter data regulations, increasingly sophisticated tracking prevention technologies...
Consent Management Meets Marketing Reality: How POSSIBLE Miami Exposed a Growing U.S. Awareness
From April 27 to 29, the Possible Miami 2025 conference brought together marketers, adtech leaders,...
The Future of Mobile Apps: 5 Key Takeaways from AGS NYC for Mobile Marketers
"We use mobile apps every single day—in fact, you might be reading this blog because you were on an...