Switching consent platforms is a decision that should not be taken lightly. Especially not when you’re operating in multiple regions, navigating fast-moving privacy regulations, and trying to get your UX, data, and marketing teams to pull in the same direction.
In this exclusive white paper available for download using the form on this page, BRP—a global leader in recreational vehicles, propulsion systems, and marine products—shares its strategic approach to making this transition. This white paper provides a comprehensive overview of the decision to switch providers, the subsequent performance enhancements, the complex technical trade-offs, UX considerations, and the pivotal rollout phases of the Axeptio digital transition.
In a period of rapidly evolving data protection laws—with examples including GDPR, Quebec's Law 25, Google Consent Mode v2, and the CCPA—BRP's experience offers valuable insights for brands seeking to leverage compliance as a competitive advantage.
Turning Global Privacy Compliance into a Strategic Advantage
"We had a solution for Europe, but it wasn't exactly a CMP. When the CCPA became stricter, our legal team made it clear that we needed a real solution." says David Poulin.
As data privacy regulations tighten across the globe—from the GDPR in Europe to Québec’s Law 25 and the expanding patchwork of laws in the United States, including the CCPA—BRP was faced with a critical decision: how to unify its consent management practices at scale, while respecting the legal nuances of each region it operates in.
This white paper, available for download on this page, offers a detailed look into:
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BRP’s shift from a fragmented approach to a centralized, unified consent management strategy.
- A clear, accessible breakdown of the three key regulations that shaped the project: Québec’s Law 25, a cornerstone of Canada’s evolving data governance landscape; the GDPR, Europe’s gold standard in data protection since 2018; and the CCPA, the starting point for a fast-moving wave of US state-level privacy legislation.
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A behind-the-scenes look at the project’s architecture and technical choices, co-led with Axeptio— from web performance and SEO to UX, budgeting, support, deployment strategy, and early performance indicators.
At BRP, the project to replace the existing CMP unfolded on a tight timeline — just six weeks to avoid any disruption to live services. It brought together stakeholders from IT, UX, marketing, and legal, all aligned around a single, clear goal: to deploy a solution that was fully compliant, high-performing, and tailored for a digital presence that spans multiple global markets.
To dive into the full methodology, the decision-making process, and the measurable outcomes of the project, download the complete white paper using the form on this page.
