Since 2018, consent management has become a defining issue for digital marketing agencies. In Montreal, Rablab — a search marketing and SEO specialist — has had to rethink its practices in response to increasingly strict data privacy regulations like the GDPR, Quebec’s Law 25, and the CCPA in California. Indeed, the agency needed to stay compliant with new data privacy rules while continuing to deliver high-quality, addressable data for its clients.
To meet this dual objective, Rablab integrated the Axeptio cookie banner into its client offering — with clear, measurable results on consent rates. That, in turn, has had a tangible impact on the volume, relevance, and usability of the data collected.
In this new testimonial, Rablab co-founder Jean-Philippe Dauphinais explains why the agency chose Axeptio, what concrete results they’ve seen in terms of usable data, and what Quebec-based agencies are looking for when it comes to both compliance and branding.
More Consents, Better Data, Greater Marketing Impact
From e-commerce and retail brands like Casavogue, Obasan, and Garde-Malade, to players in telecommunications, professional services, and non-profits like Accès Communications, Gercolec, and La Moisson — Rablab has rolled out Axeptio across a broad range of sectors.
“On websites using Axeptio, we saw an immediate increase in consent rates — typically between 10 and 15 percentage points. In most cases, we went from 65–75% to 80–90%.” — Jean-Philippe Dauphinais.
For high-traffic brands, those figures directly influence the performance of the entire digital strategy. Higher opt-in rates mean higher-quality data. And that translates into more accurate targeting, sharper funnel analysis, and a better understanding of user intent and on-site behaviour.
Want to learn more about the key metrics of a consent management platform? Check out our full guide to consent rate, interaction rate, and opt-in KPIs.
Compliance: The New Everyday Challenge for Agencies
Like many others in the industry, Rablab had to adapt quickly to a shifting regulatory landscape.
“In Quebec, the turning point for agencies really came with the release of iOS 14.5. That update ushered in a new era of stricter expectations, requiring explicit permission before tracking user behaviour.” — Jean-Philippe Dauphinais.
As tech giants redrew the rules, governments followed suit with increasingly robust legislation. The GDPR in Europe (2018), the CCPA in California (2020), and Quebec’s Law 25 (2021) each brought their own set of compliance requirements — and a new layer of complexity for businesses and their agencies.
Every new law comes with its own definitions, enforcement timelines, legal frameworks, and grey areas. For agencies working with international clients, it’s no longer just about staying compliant — it’s about navigating a fragmented, ever-evolving landscape that affects everything from the user journey to analytics tools.
And that’s exactly where Axeptio fits in.
Rablab’s mission is twofold: helping its clients stay compliant, while ensuring the onboarding experience remains smooth, intuitive, and conversion-friendly. Axeptio strikes that balance — putting users back in control without undermining the user journey or slowing down marketing performance.
Local Partnership, Global Impact
Rablab chose Axeptio not only for its technology, but also for the human connection and operational support.
“We also picked Axeptio because they have boots on the ground in Quebec — and a customer support team that really listens. Being able to speak with a French-speaking team that understands the Canadian regulatory landscape makes a world of difference, both for us and for our clients.” — Jean-Philippe Dauphinais.
Beyond the software, it’s a relationship built on trust and proximity — which, for Rablab, is essential in this new era of data-driven marketing.
Curious about how Law 25 affects cookie banners?
