Shop Application and Axeptio have joined forces with a clear mission: to help small businesses build e-commerce sites that are both GDPR-compliant and genuinely user-friendly without getting bogged down in legalese or technical complexity.
On one side: Shop Application, a 100% French-built e-commerce platform that has already supported more than 6,000 companies — from solo entrepreneurs to mid-sized enterprises — in launching their websites, online stores, and POS systems. On the other side: Axeptio (that’s us 👋), a consent management platform known for its friendly UX, transparency-first approach, and customizable cookie banners. Together, we make GDPR compliance both accessible and frictionless for e-retailers, no matter their size, without compromising on design or user trust.
So, forget the checkbox approach: in this joint conversation, Shop Application and Axeptio show how GDPR compliance can become a gateway to trust, smoother onboarding, and better UX.
A Platform Designed for Modern Merchants
Shop Application was founded on a simple but powerful idea: today’s businesses need to bridge the gap between physical stores and digital presence. Their turnkey e-commerce solution offers just that : combining ready-to-go templates, custom builds from scratch, and tailored guidance across industries, from food and fashion to DIY, interiors and concept stores.
But their true value lies beyond the tech. Shop Application also acts as a strategic partner, guiding clients on crucial topics like GDPR — a regulation that still feels out of reach for many small business owners.
“When it comes to consent, we play an educational role. For many of our clients, it’s their first website. They’re just starting to get the hang of it. We plant a seed — around compliance, online security, and building credibility.” — Angélique Campagna, Sales Director, Shop Application
Unlike big brands chasing high opt-in rates to fuel their marketing strategies, small businesses tend to have more down-to-earth goals: staying compliant, offering a smooth UX, and not scaring off visitors with intrusive cookie banners. That’s exactly why Shop Application chose to integrate Axeptio directly into its offer.
Here, the cookie banner becomes more than a legal necessity — it’s the digital equivalent of a warm welcome when you step into a shop.
“Axeptio’s CMP is easy to set up, pleasant to use, and fully customizable. It lets our merchants tick the compliance box without compromising the browsing experience.” — Angélique Campagna, Sales Director, Shop Application
Compliance Meets Creativity: a Consent Design Tailored to Each Brand
With Axeptio, online retailers typically choose between two complementary approaches:
- The minimalist route: a discreet banner positioned at the bottom of the screen, featuring neutral tones and simple language aligned with the site's branding. This option suits first-time e-commerce owners who want a seamless, non-intrusive experience where the focus stays on the products.
- The engaging route: a more playful and personalized banner with custom text and visuals, designed to turn the moment of consent into a brand touchpoint, boosting interaction and opt-in rates.
This flexibility is key when working with such a wide range of clients. A few examples of recent projects:
- Podexpert, a specialist in orthopaedic shoes, opted for a clean, understated banner that matches its site’s visual identity. Ambiance Sticker and Roi de Bretagne also chose sleek, low-key presentations, carefully tailored to their design language. 1,2,3 Cerises, a high-end concept store, followed suit — favouring a chic, unobtrusive widget that fits its boutique aesthetic.
- Some brands choose to fully embrace Axeptio’s playful side. Take Ecomiam, for example, which used the widget’s customization features to inject some humour into the consent message — complete with an illustration and lighthearted text riffing on cookie recipes: “Here are our cookies! Prep time: 0 min – Cook time: 0 min – Calories: 0 kcal!”
“With over 145 joint projects to date, the Shop Application x Axeptio partnership has proved especially valuable to merchants who are either launching their first online store — often after selling exclusively via social media (a convenient but fragile model) — or migrating to Shop Application with more advanced expectations.”— Angélique Campagna, Sales Director, Shop Application
By integrating a customizable, GDPR-compliant CMP from day one, Shop Application clients are not only staying on the right side of the law — they’re also building trust and credibility, without compromising on brand identity or conversion.
Are you a small business, independent retailer, or e-commerce platform looking for a CMP partner? Let’s talk.
