In early January, Axeptio organized a webinar for Product Managers and Designers to learn about the opportunities offered by Quebec's Law 25. Axeptio CEO Romain Bessuges-Meusy took the opportunity to present how Law 25 can positively influence the design of products and digital paths.
Law 25 in Quebec
Law 25 requires companies and public bodies to obtain users' consent before setting cookies on the site and thus collecting browsing data.
The consent experience under Law 25
With the application of Law 25, we're going to witness the invasion of website banners. This is the experience we had in Europe with the application of the GDPR.
We've lived through the arrival of these popups, these banners, these blockers, which invaded the websites we visited and ended up polluting users' browsing experience.
Romain Bessuges-Meusy
The austerity of consent interfaces
The consent process is an interposed step that gets in the way. Decisions taken with the fear of fines do not help to deliver a personalized user experience.
And yet, the consent experience is an essential step in the user journey. Asking for consent is a way of getting back in touch with users by putting human relations back at the heart of the journey.
Creating a consent experience that is truly human.
Romain Bessuges-Meusy
At Axeptio, our mission is to provide a consent experience that is:
- Conversational, to invite interaction
- Light-hearted, ensuring users never feel guilty
- Sensitive to the user's time constraints
- Personal, human, and friendly
Personalizing the consent banner experience with Axeptio
At Axeptio, we are a trusted broker between brands, publishers and users. The consent banner is a great opportunity to make a good first impression.
The legal obligation of Law 25 is also an opportunity for brands to speak out. It's therefore important to be able to personalize the consent banner experience in line with your business.
Axeptio's consent widget enables you to:
- Adapt to the site's graphic charter (color, typography...)
- Customize the message to suit the site
- Become an event-driven communication tool, by adapting visuals to the season, for example.
The consent rate is a marker of confidence
For product management, design and marketing, data-driven decision-making is crucial. With the consent banner (and therefore compliance with Law 25), the data of users who have not consented will no longer be accessible. This can be an obstacle to some decision-making.
But with the consent banner, a new metric is available: the consent rate (also known as the interaction rate, acceptance rate, opt-in rate...). Consent is a way of measuring user confidence in your brand's website. It reflects brand image and awareness.
It's a metric worth monitoring and comparing with other players in your market and category. In France, Internet users say yes to 60% and no to 40%. To be continued in Quebec in the coming months.
