Marketing consent managementThe perfect Consent Widget for your 
  • Signups
  • Newsletters
  • Contests
  • Phone prospects
  • Signups

Contrary to popular belief, GDPR is not just about cookies. Cookie and Tracker consent is just the tip of the iceberg. Indeed, the vast majority of unnecessary processing of personal data requires prior consent. And this consent has to be bulletproof.

is freely given

No privation of rights or functionality if no consent is given. No reward either.

is specific

You can’t ask once for a myriad of data processing activities. Granularity becomes the norm.

is informed

An act of consent won’t hold any value if the data process activity is explained poorly.

is revokable

Any consent given for the processing of personal data can be revoked at anytime.

must be unambiguous

Opt-in should be used every time and everywhere. This means you can not use a pre-ticked checkbox and/or use a double-negative to state your request.

Companies wear the burden of proof And they need to provide an audit trail

No more Boolean flags acceptNewsletter: true in your database. Storing only the consent status does not meet the requirements of auditability defined in the GDPR.

Instead, any company wishing to process personal data needs to hold a record of consent proofs, storing timestamped receipts stating precisely how, when and to which end individuals granted their consent.

It’s a matter of UX design and information hierarchy Seems complicated? Well... that’s because it is.

We worked really hard to understand the best way to fulfill all these requirements, while ensuring that the interface remains digestible. Here’s how it could look if you let your DPO do the job by himself:

Good UX
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The information collected on this form is stored electronically by Natural-net for our offers and commercial processes. They are kept for 36 months and are intended for the following purposes:

- Axepté as the owner of the website and recipient of the forms,
- Cubi as the technical operator of the website,
- CourrierSinge as the technical operator for mailings and newsletters,
- Tavernier as the host of our website,
- BigBrother as the tool for data storage and backup,
- Lundi as the CRM (Customer Relationship Management).

In accordance with Articles 15 to 22 of the GDPR (General Data Protection Regulation), concerning the data we hold about you, you have the following rights:

- Right of access (Article 15 of the GDPR)
- Right to rectification (Article 16 of the GDPR)
- Right to erasure (Article 17 of the GDPR)
- Right to restriction of processing (Article 18 of the GDPR)
- Right to be notified of rectification, erasure, or restriction (Article 19 of the GDPR)
- Right to data portability (Article 20 of the GDPR)
- Right to object (Article 21 of the GDPR)
- Right not to be subject to profiling (Article 22 of the GDPR)

You can exercise these rights by contacting: GETAVOCAT - DPO of Natural-net: Master Christophe LANDAT, 18 rue de la République 34000 Montpellier. We inform you of the existence of the "Bloctel" telephone solicitation opt-out list, on which you can register here:

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Good UX
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Information hierarchy We decided to rethink the information hierarchy and placed all the obligatory information inside a dedicated and interactive widget. In there, one can find:

  • The sub processors that will access the personal data
  • The kind and usage of personal data used for the data processing activity
  • A description of all the rights an individual can use and how to use them
  • The information about the Data Processing Officer of the entity responsible of the processing.
Place the widget before your target element
Place the widget after your target element
Place the widget in precise index of the children of your target element
Put the widget in the first place in your target element
Put the widget in the last place in your target element
Replace your target element by the widget
Your custom text

How to use the given consent?

When a visitor arrives on your website with Axeptio loaded on your website, we generate a random identifier. This is what we call a pseudonymous identifier, because only the website publisher has access to it (and not Axeptio or Google).

At the moment you collect personal data, this identifier is sent alongside with the consent proof, and the data. On our side, we store the consent proof and the pseudonymous identifier, allowing you to retrieve the information later on. That‘s the auditabililty trail.

We collect more than consent

Collecting a YES or a NO is sometimes too limiting. If your goal is to create meaningful and memorable interactions with your visitors, users or customers, you’d better adapt your service to their liking.

We call it the Augmented Consent, a consent widget with three options : YES, NO, and YES, BUT. Here’s what you could ask for:

  • The frequency of contact
  • What hour of the day is best
  • Monthly recap instead of weekly push
  • A dedicated email address for marketing communication
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