Server-Side Tracking: a Smarter Way to Boost Compliance, Performance, and Data Control
With ad blockers on the rise and privacy-focused features like Apple’s ITP (Intelligent Tracking...
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Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands
Axeptio has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent launch of its Canadian subsidiary and the acquisition of AdOpt in Brazil.
Consent Mode v2, One Year Later: What’s at Stake for Marketers and Adtech Professionals?
Just over a year ago, Google rolled out Consent Mode v2, a move that coincided with the countdown...
Core Web Vitals and Optimising your CMP for Web Performance
Consent Management Platforms (CMPs) are often overlooked in the technical optimization of websites,...
Combining Web Performance and Data Protection: Insights from the Axeptio and SEO Square Conference
At the 9th edition of the SEO Square conference, which brings together experts in SEO, content, and...