Server-Side Tracking: a Smarter Way to Boost Compliance, Performance, and Data Control
With ad blockers on the rise and privacy-focused features like Apple’s ITP (Intelligent Tracking...
Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration
By placing storytelling at the core of consent, Axeptio breaks away from “consent fatigue” and reimagines compliance as a new growth lever. What was once a regulatory obligation now becomes a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance.
Consent Mode v2, One Year Later: What’s at Stake for Marketers and Adtech Professionals?
Just over a year ago, Google rolled out Consent Mode v2, a move that coincided with the countdown...
Core Web Vitals and Optimising your CMP for Web Performance
Consent Management Platforms (CMPs) are often overlooked in the technical optimization of websites,...
Combining Web Performance and Data Protection: Insights from the Axeptio and SEO Square Conference
At the 9th edition of the SEO Square conference, which brings together experts in SEO, content, and...