September arrives with the familiar feel of a fresh start: new notebooks, new timetables, new topics. At Axeptio, our school bag doesn’t carry rulers or compasses but a carefully chosen set of resources we’ve published in recent months to help you navigate the rest of the year across compliance and user experience.
Inside, you’ll find the technical standards that now shape the market, a refresher on key privacy frameworks around the world, and a set of case studies showing how our clients are turning consent management into a genuine driver of performance.
Five Building Blocks to Master Today’s Privacy Technical Standards
You can’t approach the second half of the year without revisiting the fundamentals. Over recent months, analytics, compliance and web performance have all shifted, inviting a few thoughtful adjustments so you can get the best from them.
Lesson 1 | Google Consent Mode v2: One Year on
In a post-DMA landscape, Consent Mode v2 has become central to audience measurement and modelling. We review its impact twelve months after launch, the adtech trends it has accelerated, and how Axeptio, working with Shake, helps organisations implement it reliably.
Lesson 2 | TCF for Publishers: What it is, Why it Matters
Designed to help publishers respond to a market in flux, the Transparency & Consent Framework has become a fixture. Our TCF-certified CMP, launched a year ago, is now trusted by major media groups for striking the right balance between compliance, respect for users and the realities of ad monetisation.
Lesson 3 | Server-side: the Architecture for Taking Back Control of Your Data
Much like switching from a spiral notebook to a connected tablet, server-side tracking is completely changing tracking habits. With ad-blocking and ITP on the rise, moving data processing to a first-party environment helps bypass blockers, improve web performance and, crucially, ensure your CMP is consistently displayed.
Lesson 4 | Microsoft UET Consent Mode
New to the 2025 programme: Microsoft’s UET Consent Mode. Since May it has been essential for tracking conversions in Microsoft Advertising while staying aligned with EU requirements. Axeptio’s cookie banner is already compatible, and we explain step by step how to integrate it.
> See our Microsoft UET Consent Mode Guide
Lesson 5 | Four KPIs That Make a Consent Banner Perform
Every strong report card rests on clear metrics. We unpack the four KPIs that matter—consent rate, interaction rate, opt-in rate and bounce rate—and how to optimize each to improve both UX and measurement.
Four Key Lessons to Navigate Global Compliance
September is also a good time to refresh your knowledge of the law. Privacy regulations move quickly and differ from one jurisdiction to the next. In Europe, Canada and the United States, on the web as well as in mobile apps, our Compliance Check-up series breaks down what’s changing and why it matters.
Lesson 1 | Law 25: Quebec’s GDPR-inspired Framework
Since September 2024, the final provisions of Law 25 have been in force, reshaping transparency and consent in Quebec. Our Compliance Check-up highlights five takeaways if you’re targeting this audience.
> Read our article dedicated to Law 25
Lesson 2 | Privacy, American-style: a Moving Patchwork
Since California’s CCPA, more states have enacted their own regulations. This wave is accelerating, but it diverges from the European model, often giving companies more latitude in consent management.
> Explore the US privacy landscape
Lesson 3 | Switzerland’s nFADP
Less well known than the GDPR but no less important if you reach Swiss residents, the new law brings fresh obligations: greater transparency, privacy by design and a rethink of consent.
Lesson 4 | Mobile Apps and the Realities of Global Privacy
A special focus on onboarding: between legal constraints, UX and conversion, app publishers need consent flows that adapt to user location without derailing the first-run experience.
Four Case Studies that Turn Consent Into a Marketing Moment
Time for the practicals. Several clients have shown that a CMP can be much more than a compliance box-tick: used well, it becomes a business and marketing lever. We’ve gathered four stand-out examples.
BRP | Turning Compliance Into a Business Asset
For BRP, the global leader in powersports vehicles and propulsion systems, switching CMPs meant reconciling international regulation with UX performance and conversion KPIs. This white paper traces the journey end to end: why the change was made, the key stages of a global rollout, and what it delivered once live.
> Download the BRP white paper
Sofidy | Using the Cookie Banner to Interrogate the Conversion Funnel
In a tightly regulated field like real-estate investment, compliance is often seen as a constraint. At Sofidy, it became a way to optimize the customer journey. By placing Axeptio’s cookie banner at the heart of its UX strategy, the team turned consent management into a tool for monitoring and improving their funnel.
Gîtes de France® Corse | Aligning Market Standards and Brand Expression
The Digital Markets Act prompted a full rethink of consent. With Google Consent Mode v2 in place, and a banner tailored to audience and seasonality, Gîtes de France® Corse not only met new technical standards but also saw a marked uplift in consent rates.
> Read the Gîtes de France® Corse story
Jacadi × First-id | Next-generation Retargeting
As third-party cookies recede, retargeting has become harder to tune. Jacadi, supported by R-advertising, was the first advertiser to activate First-id, a universal ID solution, directly via Axeptio’s CMP. The consent-based approach enabled the brand to re-engage identified visitors across more than 200 premium websites.
What’s Next
New chapters are already on the way at Axeptio: fresh analysis on the future of tracking, additional client stories, and more practical explainers to help you turn regulatory pressure into business opportunity.
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