"It’s tiiiime!" 🎄 The calendar has flipped, Mariah Carey has defrosted, the fairy lights are up, and we can finally unveil our Holiday Special article.
This year, this edition comes with a twist : with video arriving in the CMP, Axeptio is going full-on cinema. So to celebrate this turning point, we’ve dived into three Christmas classics to celebrate the blockbuster releases that shaped this past quarter.
On the customer story side, we’re opening with Love Actually. Because, as Hugh Grant reminds us, “love actually is all around”, and it can be told in a thousand different ways. So for this Holiday Special, we invite you to discover three very unique and deeply human stories.
For the product section, we’re revisiting the iconic Home Alone. Just like Kevin, who rigs up ingenious systems to protect the family home, our product updates secure the user journey and turn the challenge of consent into child's play.
Finally, for compliance, we’re heading to The Holiday: like Amanda and Iris, who literally swap lives between London and Los Angeles, our legal insights travel between jurisdictions, cultures and expectations, from the French DPA (CNIL) to the Dutch DPA (AP), to understand how rules shift from one territory to another.
Three films, three moods, three ways to explore what truly mattered this autumn, just before we open the door to 2026.
🎁 Our Customer Stories, Love Actually-Style: Three Real-Life Tales and Three Ways To Create Value
In Love Actually, Richard Curtis reminds us that love never takes the same form twice – and that’s exactly what our customer stories show this quarter: different contexts and needs, each revealing a unique way of approaching consent to create value.
Story #1: How FIBA turned consent management into a lever for audience growth and brand image with Axeptio
With a global community of several billion fans, FIBA has to deliver a digital experience that can engage, retain and elevate its audience. Together with Axeptio, the International Basketball Federation undertook a complete overhaul of its consent framework across its entire ecosystem (media sites, institutional platforms and mobile apps) to align compliance, brand identity and marketing performance.
Story #2: Cairn.info manages consent for 1.2 million users on an international scale
Our second story takes us into the world of academic publishing. As a major player in the distribution of journals and scientific articles, Cairn.info is seeing fast-growing international traffic. To ensure transparent and controlled consent management, Archana Verma-Ramond (DPO and Head of Digital Projects) and Éric Neu (Head of Marketing and Communications) chose Axeptio as their CMP to gain clarity, autonomy and peace of mind.
→ Discover why they made this choice
Story #3: Netatmo rolls out a CMP tailored to international markets and e-commerce journeys with Axeptio
A well-known smart home brand, Netatmo designs premium products where design and privacy protection are built in from the start. To reflect this standard online, while adapting to local regulations and e-commerce best practices, the team chose Axeptio. Vincent Nicolas (Head of Web Development) and Étienne Foussat (Lead Web Tech) share the technical decisions, optimisations and key lessons for their purchase journeys.
→ Explore the highlights of Netatmo’s optimisation strategy
🎄 Home Alone: Where Nothing Goes to Plan… Except Your Cookie Banner
In Home Alone, nothing goes to plan – and yet Kevin always finds a brilliant workaround to regain control. This quarter, our product updates follow the same logic: anticipating surprises and upheavals in the Adtech market to give marketing teams tools that turn new constraints into opportunities for creativity and conversion.
Innovation #1: Axeptio brings consent to the big screen with the first immersive CMP putting video at the heart of the experience
Axeptio is reimagining consent itself, embedding video directly into the cookie banner and turning a once-static formality into an immersive brand moment. The CMP itself becomes a new communication channel, serving both creativity and conversion.
→ Explore this new feature
Innovation #2: Axeptio enhances its Piano integration with a brand-new dashboard
Consent analytics are an essential foundation for steering any data strategy. But the real challenge now is turning them into insights on acquisition, user journeys and performance. That’s exactly the purpose of the new dashboard built with Piano: a single point of convergence to read, compare and truly understand your KPIs.
Innovation #3: How to make managing your T&Cs simple, traceable and personalised with Terms
Updating legal notices is a pivotal in the customer relationship – yet it still too often relies on static formats that are hard to track or barely visible. Terms takes a completely different approach: clear information, a presentation adapted to each context, and timestamped, versioned archiving of consents.
→ Find out more about Terms
Innovation #4: Setting up and maintaining cookie banner compliance has never been easier with Shake
Managing compliance across multiple sites (whether in an agency or in-house) can quickly get complicated: identifying active cookies, checking when they fire, updating the banner as soon as a vendor changes… Shake was built precisely to simplify all of that.
✈️ The Holiday: Crossing Borders, Switching Perspectives, Staying Compliant
In The Holiday, two heroines swap houses at Christmas to regain perspective, clarity and, ultimately, a new way of dealing with their problems. That’s exactly the spirit of our legal watch this quarter: taking a step back, analysing what regulators are now demanding, and giving marketing and legal teams a clearer view to navigate regulatory shake-ups with confidence.
Checkpoint #1: 4 key lessons from the CNIL’s sanction against SHEIN
On 1 September 2025, the CNIL (French DPA) imposed a €150 million fine on SHEIN’s Irish subsidiary for placing advertising cookies without valid consent. With nearly 12 million monthly visits in France, the case highlights four major consent mistakes to avoid at all costs.
Checkpoint #2: In the Netherlands, what the AP really expects from your cookie banner
In the Netherlands, the Autoriteit Persoonsgegevens (AP) is tightening its scrutiny of cookie practices. Since April, some publishers have received warnings giving them three months to get in line. In this episode of Compliance Check-up, we dive into the Dutch regulator’s concrete expectations and best practices for designing a banner that’s both compliant and effective.
→ Read this episode of Check-Up Compliance
Checkpoint #3: Spotlight on the DORA regulation
Highly exposed to digital risks, European financial institutions must now comply with the strict requirements of the DORA regulation on security, operational resilience and IT governance.
→ Understand its impact on consent management
Don't miss out on the latest news in 2026 by subscribing to the Axeptio newsletter!
