Consent choices quietly redraw what companies can actually measure. Axeptio’s new dashboard for Piano aims to turn those fragmented signals into something practical: a single workspace that shows how consent shapes traffic, journeys and conversions.
In this edition of Product Lab we unpack how to use the new Piano x Axeptio dashboard effectively. We run through the key metrics it surfaces, explain what they reveal about your audience, and show how the template can be adapted to answer real business questions.
Why You Should Read Consent Alongside Your KPIs
Consent metrics don’t sit at the margins of your analytics, they define its scope. When you line up users’ consent decisions with business metrics, you immediately see which portion of your audience is actually being analysed and how behaviour differs between groups.
Start by segmenting sessions or unique visitors by CMP response (full acceptance, partial consent, refusal). That alone tells you how much of your traffic contributes to your analytics. From there, differences quickly appear: pages per session, average session length, bounce rates and conversion figures often vary sharply between those who opt in and those who do not.
Treat the CMP as a testing surface. By connecting banner interactions to session length or drop-out points, you can measure the user impact of CMP’s wording, timing and placement. Small changes to the presentation of the consent request can alter first impressions and subsequently influence behaviour, and the dashboard highlights these effects.
Finally, you can slice the analysis by content type or page category. Cross-referencing consent rates with page views highlights which sections of your site inspire the most trust — useful intelligence for both editorial planning, consent management and commercial targeting.
Know How Much Your Analysis Actually Relies on Your Audience
Users who consent form the bedrock of everything that follows. That’s why optimizing the CMP and lifting opt-in rates is a priority for marketing teams.
Jean Decherf Marketing Ops - Axeptio
Sending consent events into Piano does more than report raw rates. It lets you recalibrate KPIs against the audience that’s truly visible to your tools, quantify the impact of privacy on conversions, and surface new opportunities to optimize.
Inside the Piano × Axeptio dashboard
Getting started is straightforward. From the Axeptio back office, open the Analytics Tools (Connectors) section and enable the Piano integration. Two consent events are then pushed automatically into Piano.
A ready-made template appears in Piano featuring nine core consent KPIs. The view opens with the distribution of visitors by consent choice (full, partial, refusal) and includes volume indicators such as page views recorded with consent and total CMP impressions, useful to gauge how many users actually see the banner.
Key ratios exposed in further modules include:
- Interaction rate: the share of exposed visitors who made a choice,
- Consent rate: which corresponds to the cookie acceptance percentage among visitors who interacted,
- Opt-in rate: the proportion of the total exposed audience that accepted; in short, the segment you can activate.
Within Piano these metrics become actionable. You can track them over time and compare by device, CMP version or display scenario. Banner placement, consent wall versus simple banner, delay to appearance, visual design, contrast and copy: all of those variables can be tested and compared to reveal what performs best.
A dashboard that adapts to your objectives
Piano’s native editing tools make it easy to evolve the template. In the back office each data block can be moved, resized and reconfigured. Every module has its own settings panel so teams can change metrics, filter by timeframe or site, choose chart types (bars, pies, lines) and adjust presentation (layout, titles, themes).
You can also split the dashboard into tabs: an overview for high-level monitoring and focused tabs for segments, devices or specific journeys.
The Piano × Axeptio template is a starting point. Any Piano user can make it their own, whether you’re in e-commerce, traffic management, data analysis or media publishing, the dashboard adapts to the questions you need to answer.
Samuel Breton Tech Partnership Manager, Axeptio
Want to take it further? See how Axeptio and Piano can turn consent metrics into a performance lever. Book a personalized demo to explore the dashboard with your own data.
