Digital transformation has completely reshaped how major sports organizations design, distribute and deliver the fan experience. For FIBA, the International Basketball Federation, the challenge was to build an online experience able to engage, retain, and monetize a global audience of more than three billion fans.
In partnership with Axeptio, the International Basketball Federation has reimagined consent management across its entire digital ecosystem—media and event websites, institutional platforms, and mobile apps—to combine international privacy compliance, branding, and marketing performance.
A global project bringing together sport, data, and digital experience
With over three billion fans worldwide, FIBA stands as one of the sport’s most influential digital players. By centralizing the online basketball experience, the federation must navigate a highly fragmented regulatory landscape: GDPR in Europe, CCPA in the U.S., and a mosaic of national frameworks across other regions.
Beyond legal obligations, FIBA also adheres to key industry standards such as IAB's Transparency & Consent Framework (TCF)—a must-have for its media and event websites where audience monetization is essential—and within its growing ecosystem of mobile apps.
A collaboration led by Jonathan Gisiger, Senior Digital Product Manager at FIBA
In this white paper, Jonathan Gisiger walks us through this transformation—from the initial audit to the full migration to Axeptio, including the deployment of Consent Mode v2 and the customization of consent banners across platforms.
From regulatory compliance to business performance
FIBA leveraged Axeptio to improve GA4 data accuracy with Consent Mode v2, optimize user journeys, and reinforce visual coherence across its global CMP ecosystem.
The initiative has already delivered concrete results: a 90% consent rate, improved analytics reliability, and centralized governance across all digital properties.
A reference case for international organizations
Based on exclusive interviews, the white paper unpacks the methods, technical choices, and strategic lessons from this large-scale implementation. A must-read for publishers and global brands looking to turn consent management into a genuine lever for audience growth and performance.
Download the white paper using the form available on this page to learn more!
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