Multiple regulations, web performance requirements, user experience, and data governance: consent management has rapidly become a strategic priority for all international organizations. In a white paper published last year, BRP—a global leader in the powersports vehicles, propulsion systems, and boats industry—reviewed its transition to Axeptio and the implementation of a consent strategy designed to support its global digital presence.
A new 2026 edition now enriches this case study with an exclusive chapter dedicated to a major development: the integration of video directly into the CMP, opening new horizons for user experience and brand expression.
Going Global: Deploying a Consent Strategy in Just Six Weeks
During the initial rollout, BRP's challenge was to replace a fragmented system with centralized consent management capable of meeting the requirements of GDPR in Europe, Law 25 in Quebec, and CCPA in the United States. The project, executed on a tight schedule, brought together IT, data, UX, marketing, and legal teams to deploy a compliant, high-performance CMP tailored to an international digital environment.
The white paper dedicated to this project details the technical decisions, UX choices, and initial results observed following the migration.
2026: When the CMP Becomes a New Channel for Brand Expression
Since that initial deployment, the partnership between BRP and Axeptio has continued to evolve, adapting the CMP to the group’s various brands, countries, and regulatory landscapes.
In 2026, a new milestone has been reached with the native integration of video content directly into the consent banner.
While brands are investing heavily in video to capture visitor attention, the CMP is now also becoming a platform for expression. Integrating visual or video content into the widget transforms the consent experience into a space that immediately reflects a brand's identity.
This evolution marks a turning point: the consent phase can now host a corporate video, a campaign snippet, or a personalized welcome message.
In a landscape where user experience quality directly impacts digital performance, the ability to align compliance, design, and brand identity opens up new opportunities for marketing teams.
Exclusive New Analysis of the Video Feature
The latest edition of the white paper explores this evolution through a new testimonial from David Poulin, Team Lead Digital Analytics at BRP.
BRP is among the first companies to pilot this feature on one of its brand sites before considering a broader rollout across its digital ecosystem.
This experiment demonstrates a CMP that can be fully integrated into a brand's communication strategy while successfully addressing the challenges of multi-brand management.
The 2026 version of the white paper reviews this initiative and the key takeaways from the initial deployment phase. Download it now to discover the full BRP x Axeptio project and the latest advancements in their consent management strategy.
