Just days after Black Friday and a few weeks before the holiday rush, Bebeboutik must guarantee a smooth customer experience to thousands of parents returning daily to discover new private sales. To meet its compliance, data analysis, and operational autonomy needs, the online retailer chose Axeptio to manage consent across both e-commerce sites and its mobile app.
In this case study, Valentin Barrau, Head of Operations & DPO at Bebeboutik, explains the reasons behind this choice and the concrete results achieved.
An E-Commerce Ecosystem Designed to Support Parents Every Day
Founded in 2012 around a simple idea — offering young parents great deals on top brand products every single day — Bebeboutik quickly became a leading player in the baby and maternity members-only sales segment. New offers are released daily to make parents’ lives easier.
Three years ago, the company expanded its model with a permanent marketplace designed to bring together thousands of references from established children’s brands, ensuring continuous availability without waiting for the next private sale to open.
These two sites are complemented by a mobile app — a critical channel for a business built on daily discovery. With a logged-in environment and notifications, the Bebeboutik community can easily browse the day’s new sales right from the home screen.
“Our customers come back every day to explore the latest private sales. This frequency creates a strong relationship and lasting engagement with parents, pushing us to design an experience that is simple, user-friendly, and genuinely satisfying.”
Valentin Barrau Head of Operations & DPO, Bebeboutik
From a Basic Plugin to a CMP Engineered for E-Commerce
Before Axeptio, Bebeboutik relied on a basic, home-built plugin with limited cookie management capabilities. Faced with evolving regulatory requirements and the need for more granular control over trackers, the team decided it was time for a new solution.
Five key criteria led them to choose Axeptio:
- Ease of integration, allowing the CMP to be deployed quickly
- Pricing adapted to high-traffic volumes
- Customization, with Axeptio making it easy to align wording, typography, illustrations, or videos with the brand’s identity
- Compatibility with Google Consent Mode v2, essential for any e-commerce business aiming to preserve Google Ads performance and reliable tracking in tools such as GA4
- Ease of use, ensuring marketing and business teams could independently manage banner content without relying on IT
“Our goal was for marketing and business teams to manage the CMP without requesting IT support every time. Axeptio truly gave us that independence. It made us more agile, and the initial integration was remarkably straightforward.” — Valentin Barrau, Head of Operations & DPO, Bebeboutik
Another key feature supporting this autonomy is Shake, Axeptio’s cookie scanner. It automates the detection of cookies and trackers, checks proper triggering after consent, and even generates a ready-to-use banner configuration.
Two Sites, Two CMP Formats for a Tailored User Experience
1. The Private Sales Website: A Two-Step CMP
On https://www.bebeboutik-prive.fr/, BebeBoutik implemented a banner appearing a few seconds after arrival on the site.
The goal is to support users without interrupting their journey, especially in a context where visitors come back frequently to browse new private sales.
The banner uses the site’s signature colors, features “school-kid style” cookie characters from Axeptio’s illustration library — fitting the world of young parents — and respects CNIL recommendations with symmetrical consent buttons.
In 2025, this non-intrusive banner achieved a 79% consent rate.
2. The Marketplace: A Simpler, Educational, and High-Performing Widget
On https://www.bebeboutik.fr/, the CMP appears in the bottom-left corner on desktop, and centered at the bottom on mobile. This time, the color palette highlights orange — the visual identity of the permanent shop, distinguishing it from private sales.
The widget features two personalized cookie characters, keeping the brand’s playful tone consistent. A link to the privacy and cookie policy is directly accessible, helping users fully understand what their consent entails.
This straightforward, educational approach delivered strong results in 2025:
- 87% interaction rate (share of users who interacted with the widget)
- 77% consent rate (share of users who accepted cookies among those who interacted)
- 67% opt-in rate, representing the audience available for analytics and marketing activation
Beyond these numbers, the CMP plays a central role in building customer trust.
“As an e-commerce business, customer trust is essential. Axeptio helps us manage consent in a fully transparent way, while providing a clear, playful interface that fits perfectly with our brand universe.” — Valentin Barrau, Head of Operations & DPO, Bebeboutik
Learn how to tailor your cookie banner to your e-commerce journey, just like Bebeboutik.
