Several months after launching its immersive consent management platform, with video built directly into the cookie banner, Axeptio is introducing a new creative direction that reflects its vision of consent: a premium, engaging and experiential moment, fully integrated into each brand’s identity.
Rethinking the Web’s Most Widely Seen Interface
Consent has long been treated just as a regulatory requirement. Yet it remains one of the first points of contact between a brand and its online audience. As internet users are exposed to an ever-growing number of requests, the interfaces behind them have become increasingly uniform, fuelling “consent fatigue” and raising questions about whether users are still making genuinely informed choices.
For Axeptio, this shift reveals a paradox. The cookie banner is usually the first interface shown on a website or app, but it is rarely designed with the same care as the rest of the customer journey.
Consent is one of the most widely seen interfaces on the web. For brands, that means it should also be one of the most carefully polished and recognisable.
At Axeptio, we see consent as a complete user experience. Every detail matters: how it is presented, the choice of words, the animation, the image or the video. Our goal is to create immersive, welcoming interfaces that capture attention, make the legal purposes clear and help users feel confident in their choices.”
Antoine Martinez CPO - Axeptio
This vision led Axeptio, several months ago, to introduce the first immersive CMP with video embedded directly into the cookie banner. The consent banner becomes the brand’s new landing page: a marketing moment that can bring a campaign to life, adapt to seasonal periods and support key commercial moments.
Now used on more than 200,000 websites and applications, with more than 20 billion consent proofs collected worldwide, Axeptio is opening a new chapter for its platform through a creative direction designed to reconcile compliance, user experience, data performance and brand value..png?width=2406&height=1382&name=Macbook-Air-4424028.hs-sites.com%20(4).png)
Axeptio Brings Brands Into the Spotlight
This new identity takes shape through a completely redesigned website, launched in early June. Created in line with the CMP’s new design, the site brings the language of theatre, scenography, architecture and lighting into Axeptio’s brand universe.
The new website is designed to adapt to the visual identities and brand guidelines of the companies that choose Axeptio. From the homepage to the product pages, visitors can discover examples of immersive CMPs created for organisations including FIBA, Swile, Clémentine, Déco Cuir, Caval and Thalgo. These examples show how Axeptio can step back, let its clients’ visual identities and colors shine and enhance the graphic universe of each brand.
Further examples by sector show how the platform adapts to the specific codes of each market.
Enterprise client logos now feature directly on the homepage, alongside testimonials and case studies. The redesigned site also gives greater prominence to mobile use cases and to the platform’s range of customisation options. Axeptio’s signature cookie characters, which helped make the SaaS solution so recognisable, remain part of the experience, now refreshed with a more contemporary look and a subtle 3D effect.
Brands need to take centre stage and reclaim this regulatory space, which has become strategic for marketing performance.
Each brand has its own visual identity, its own codes and its own way of speaking to its audience. Our role is to give them a premium framework where that identity can be fully expressed.”
Lucie Deniset Marketing Director at Axeptio
Axeptio Looks to Shape the Future of Consent Management in Europe
This new creative direction reflects Axeptio’s growing ambition to help shape the future of consent management in Europe.
In recent years, the company has supported its growth through international expansion, opening a subsidiary in Quebec and acquiring AdOpt in Brazil and CookieCode in the Netherlands. It also contributes to industry discussions on the evolution of Europe’s regulatory framework, notably by initiating the creation of the European CMP Association alongside Didomi, iubenda and Usercentrics. More recently, Axeptio was consulted as part of the discussions opened around the Digital Omnibus, representing the perspective of different players in the ecosystem. Their objective is to help build a sustainable model that preserves individuals’ right to control their personal data, addresses the mechanisms driving consent fatigue and enables European organisations to remain competitive, high-performing and in control of their data.
This new identity reflects our long-term vision. We want to help build a digital ecosystem where transparency and immersive experiences create more interaction and trust, where users remain in control of their data, and where companies can continue to innovate and grow.
Putting our clients in the spotlight is ultimately a natural extension of that ambition: giving them the tools to stand out fully in a more balanced and competitive digital economy,”
Romain Bessuges-Meusy CEO and co-founder of Axeptio
