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Axeptio A/B Testing Feature

Experiment, compare, and identify the consent setup that performs best for your audience

  • AB-Test-Headers En

Axeptio A/B Testing Feature

Experiment, compare, and identify the consent setup that performs best for your audience

Turn your banner design into a true performance driver. With Axeptio’s native A/B testing feature, you can test two consent experiences at the same time, measure their impact in real time, and choose the version that maximizes engagement, consent rates, and opt-in volumes. All powered by data, directly from the Axeptio back office.

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Optimize your A/B testing campaigns
in just a few clicks

AB-Test_Banner-Creation-EN

Prepare the two banners you want to compare directly in your Axeptio workspace from the “My banners” tab, then select them when creating your A/B testing campaign.

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A-B-Test_Set-Campaign_EN

Set the exact scope of your experiment: Brands or Publishers, country, language, and regulation. Axeptio then suggests the banners that match your test criteria.

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A-B-Test_Duration_EN

Choose a predefined test duration (one week, two weeks, or one month) or define a custom timeframe based on your goals, campaigns, and traffic volume.

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A-B-Test_Performance_EN

Monitor each banner’s performance through impressions, page views, interaction rate, consent rate, opt-in rate, and quick bounce rate.

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A-B-Test_Report_EN

At the end of the test, Axeptio identifies the best-performing banner directly in the interface and can send the results by email to support your decision-making.

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Test every component of the consent experience

Design Testing | Compare the visual elements that capture attention and improve interaction rates

Immersive design vs. classic design

Compare Axeptio’s immersive design, built around the user experience, with the classic design that made Axeptio successful.

Image vs video

Static image or branded video: every creative asset can influence user attention and engagement.

Visual A vs visual B

Brand image or current marketing campaign offer: compare two visuals to identify which one drives the best performance.

Brand logo vs. illustrated cookie

Choose between a design that reflects your brand identity through your logo and an illustrated character that creates a more welcoming experience.

Banner with or without media

Compare a media-rich banner with a more subtle version without media.
Design-Testing-EN

Copy Testing | Refine your messaging to improve clarity and maximize consent rates

Headline A vs headline B

Compare two headlines or welcome messages to identify the wording that converts best.

Brand-led, playful, or legal tone of voice

Use a tone aligned with your brand, or test a more playful, educational, or legal approach.

Different ways to phrase purposes

Compare several ways of presenting purposes to improve visitor understanding.

CTA A vs CTA B

Test different versions of your accept button and measure their impact on consent rates.
Copy-Testing-EN

Journey Testing | Optimize when and how your CMP is displayed

Consent wall vs. standard display

Compare a standard bottom-of-screen banner display with a consent wall to measure their impact on interaction rates and quick bounce rates.

Displayed immediately vs. displayed after a delay

Adjust when the banner appears to find the right balance between collecting consent and allowing users to continue browsing.

Trigger on scroll vs. trigger after a delay

Compare different ways to trigger the cookie banner display.

Subtle format vs. immersive format

Compare a more subtle, minimalist format with a centered, more immersive format that includes media.
Journey-Testing_EN

Built to optimize performance,
designed for every team

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For marketing teams

Identify the messages, visuals, and videos that generate the most interactions and increase your volume of actionable data.

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For data teams

Analyze your banners’ performance using comparable indicators, without the bias of seasonality, traffic variations, or media campaigns.

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For legal teams

Test different wording options while maintaining control over the clarity of your purposes.

Frequently Asked Questions

What is Axeptio’s A/B testing feature used for?

Axeptio’s A/B testing feature lets you compare two versions of a consent banner at the same time across comparable audience segments. This helps you accurately measure the impact of changes to your design, content, or display settings.

What can you test with Axeptio A/B testing?

You can compare a wide range of elements, including image vs. video, immersive vs. classic design, logo vs. illustration, headline, welcome message, purpose wording, button text, consent wall vs. standard display, and immediate vs. delayed display.

Why test two banners at the same time instead of one after the other?

Testing two versions simultaneously helps reduce bias linked to seasonality, traffic variations, or ongoing marketing campaigns.

Which metrics can be analyzed during the test?

Axeptio lets you track impressions, page views, interaction rate, consent rate, opt-in rate, quick bounce rate, as well as a dedicated view for mobile traffic.

Are results available in real time?

Yes. You can monitor campaign performance directly from the Axeptio back office, including while the test is still running.

How do you choose the best-performing banner at the end of the test?

Axeptio recommends a winning banner at the end of the test. Once the campaign is over, the interface highlights the best-performing version and can send an email report to help you make the final decision.