Consent signals become a critical lens through which brands can understand what their audience actually looks like, and how reliable their marketing data really is. With that in mind, Axeptio is expanding its analytics ecosystem with a new integration with Eulerian, now available to users of both platforms.
The first stage of the partnership enables consent data to be automatically sent to Eulerian, where it can be analysed alongside marketing, acquisition and funnel KPIs. The aim is to bring all your data together in one place, for a more unified and more reliable view of performance.
Why Consent Data Deserves a Place in Your Analytics Stack
Consent data sits at the very core of trustworthy measurement. It tells you not only how much of your traffic is actually captured in your reports, but also how privacy choices shape user behaviour.
For example, comparing the behaviour of opt-in users makes it possible to assess whether your consent banner creates friction on specific pages. By comparing consent status with metrics such as page views, average session duration or conversion rates, teams can identify user journeys where the cookie banner has a measurable impact on performance.
Consent analysis can also highlight the pages that generate the highest opt-in rates, environments where users are more inclined to engage and convert. These insights can then inform landing page strategy and media activation decisions.
The cohort of users who give consent is the foundation of all traffic analysis. Sending consent metrics to an analytics platform like Eulerian helps teams understand which audience their reporting truly reflects and make business decisions that are grounded in reality.”
Samuel Breton Tech Partnership Manager, Axeptio
What Data Does Axeptio Send to Eulerian?
In this first phase, the integration focuses on two main categories of events: CMP display and user consent choices.
1. Tracking CMP Display Context
Axeptio sends Eulerian detailed information about how the consent banner is displayed, including the CMP version, language, and display mode (wall or side banner).
These signals allow you to segment your analyses and measure the impact of language variations, A/B tests or design choices on user interaction.
2. User Consent Decisions
The connector also captures signals linked to user decisions: full acceptance of cookies, partial acceptance, or full refusal. These signals provide a structured view of user trust and engagement, traffic quality and conversion performance, analysed through the lens of opt-in volumes.
Where to Access Axeptio Data in Eulerian
All data sent by Axeptio is available in Eulerian under “Conversion Tracking” > “Global” > “Parameters”.
This initial release provides a solid foundation for incorporating consent data into analytics workflows and for understanding how privacy decisions influence overall marketing performance.
A Dedicated Dashboard is on the Way
Axeptio and Eulerian are already working on the next phase of the partnership: a dedicated dashboard within Eulerian.
The dashboard will allow teams to track key consent metrics including interaction rate, consent rate and opt-in rate, and monitor trends over time. The objective is to offer a clearer, more operational view of consent data, bringing privacy signals and marketing KPIs together in a single analytical hub.
More to come soon.
