Matomo

Matomo, formerly known as Piwik, stands out as a leading open-source web analytics platform, offering a comprehensive suite of tools that prioritize user privacy and data ownership. Renowned for its flexibility and user-centric approach, Matomo provides businesses, organizations, and individuals with insightful and ethical analytics solutions.

Key Features and Benefits

1. Complete Data Ownership: Unlike many other analytics platforms, Matomo ensures that you have full ownership and control over your data. This autonomy is crucial for businesses concerned about privacy and data security.
2. Privacy Compliance: Matomo is designed with privacy at its core. It helps you comply with various privacy laws like GDPR, CCPA, and others, ensuring that your analytics practices respect user privacy.
3. Customizable Dashboard: Tailor your analytics dashboard to meet your specific needs. With Matomo, you can easily customize reports and widgets to get the insights that matter most to your business.
4. Accurate and Detailed Reporting: Receive precise and comprehensive reports without data sampling. From visitor logs to e-commerce tracking, Matomo provides in-depth insights into user behavior and website performance.
5. Seamless Integration: Matomo integrates effortlessly with numerous platforms and services, enhancing its utility and ease of use across different digital environments.
6. On-Premise or Cloud Hosting: Choose between self-hosting Matomo on your server for maximum control or opting for Matomo Cloud for convenience and ease.

Why Choose Matomo?

• Ethical Analytics: Matomo is committed to ethical data practices, ensuring that your analytics do not come at the cost of user privacy.
• Flexibility and Customization: Adapt Matomo to your unique requirements, whether you're a small business, a large corporation, or a non-profit organization.
• Comprehensive Insights: Gain valuable insights with advanced features like Goal Tracking, E-commerce Analytics, Event Tracking, and more.

Empower Your Analytics with Matomo

Matomo isn't just an analytics tool; it's a commitment to responsible, privacy-focused web analytics. Whether you're looking to gain detailed insights into your website traffic, understand user behavior, or ensure compliance with privacy laws, Matomo offers a powerful, ethical solution for your analytics needs.

Elevate Your Analytics with User Consent Insights

In today's digital landscape, understanding user consent is not just a legal necessity but a strategic advantage. The Axeptio Matomo Connector seamlessly integrates with your Matomo analytics, offering a sophisticated yet intuitive solution to track, analyze, and optimize user consent interactions.

Key Features

1. Comprehensive Data on User Consent: Get detailed insights into how users interact with consent pop-ups. This feature allows businesses to understand user behavior, ensuring compliance while maintaining user engagement.
2. In-depth Consent Rates Analysis: Dive into the nuances of consent with data on acceptance and refusal rates. This empowers you to tailor your approach, maximizing user consent while respecting user choices.
3. Unified Analytics Dashboard: Experience the convenience of having all consent-related data integrated within your Matomo analytics. This centralization allows for a holistic view of your website's performance, enriched with user consent metrics.

Why Choose the Axeptio Matomo Connector?

• Enhanced User Trust: By monitoring and optimizing consent pop-ups, you demonstrate a commitment to user privacy, fostering trust and loyalty.
• Data-Driven Decisions: Leverage the power of analytics to make informed decisions about your consent strategy, optimizing user experience and compliance.
• Seamless Integration: Enjoy the ease of integrating this solution into your existing Matomo setup, ensuring a smooth and efficient workflow.

Transform Your Consent Management Today

Join the forefront of digital analytics and user consent management. The Axeptio Matomo Connector is not just a tool; it's your partner in navigating the complex world of user consent analytics. Explore the potential, optimize user engagement, and uphold the highest standards of privacy compliance.