Translated from the Press Release written by BROUILLARD RP - Montreal, January 27, 2025 - Axeptio, a specialist in consent management solutions, announces the official opening of its Canadian subsidiary in Montreal, marking a key step in deploying its international strategy. This expansion reflects Axeptio's commitment to supporting Quebec businesses in their compliance with data protection regulations, particularly since the coming into force of Law 25 in Quebec.
“The opening of our Canadian subsidiary is more than just a milestone in our international development. It reflects our desire to support local businesses that have to face growing regulatory challenges while offering intuitive, transparent, and compliant tools. We firmly believe in the potential of the Canadian market and are proud to contribute to a more ethical and respectful digital future”, says Romain Bessuges-Meusy, CEO of Axeptio.
A Response to Growing Compliance Challenges
In the digital age, protecting personal information is no longer simply a legal compliance obligation for Canadian businesses: it now represents a strategic challenge. By transforming consent management into a clear and engaging experience, businesses can not only comply with regulations but also strengthen user trust, increase consent rates, and optimize the effectiveness of their marketing campaigns. With solutions validated by the legal firm Robic and compatible with local regulations (Law 25, IAB, TCF 2.2, etc.), Axeptio aims to become a trusted partner for businesses looking to enhance their consent management while providing a smooth and engaging user experience.
In a blog article written in April 2024, Romain Bessuges-Meusy predicted that only 30% of Quebec businesses would have complied with Law 25 by the September 2024 deadline. "The actual statistics are still unknown, but it must be admitted that there is still a lot of work to be done!", Romain added.
International Expertise Serving the Canadian Market
Building on its success in Europe with more than 70,000 equipped sites and already more than 1,000 Quebec customer sites, including Montreal International, Bizz Media, and BBA, Axeptio aims to replicate this model in Canada, relying on its expertise and ability to adapt to local needs. This expansion also allows the company to strengthen its proximity to its customers and build solutions that are even better adapted to the specific challenges of local businesses.
A Dynamic Local Team
To strengthen this subsidiary, Axeptio has brought on board the expertise of Pierre Gagnon-Gingras, a seasoned professional in e-commerce and business analytics, with experience at organizations such as Poches & Fils and Adviso.
"I was drawn to Axeptio’s innovative and human-centered approach. My goal is to help Quebec businesses navigate effectively in an ever-evolving digital environment," explains Mr. Gagnon-Gingras.
He joins Maxime Bellemare, Account Manager and Axeptio's first local collaborator, to lay the foundation for a strong team that will continue to grow in the coming months. The Canadian subsidiary is located in the heart of Montreal, at 1 Place Ville-Marie.
